Bet365 Teams with Incentive Games for $10m NCAA Bracket Challenge
Bet365 and Incentive Games have teamed up to offer a $10 million jackpot for an upcoming college basketball tournament.
Key Facts:
- bet365 Bracket Challenge is targeting American customers
- It covers the 2025 NCAA Men’s College Basketball Tournament
- Users will need to land a perfect March Madness bracket prediction to get the $10m pot
- A grand prize of $100k is also offered in the bracket challenge
The bet365 Bracket Challenge is aimed at an American audience and covers the 2025 NCAA Men’s College Basketball Tournament.
Basketball fans will be glued to the action with the 86th annual edition of the competition set to get up and running on March 18 when Alabama State faces Saint Francis.
College basketball is famously hard to predict, but any bet365 customers who can lay out a perfect bracket will be able to celebrate landing a $10 million jackpot.
Bet365 has teamed up with Incentive Games for the promotion, which also has a grand prize of $100,000 on offer for the player with the best overall prediction record.
Free-to-Play
No entry fee is required to participate in the bet365 Bracket Challenge, but players must be at least 21 years of age.
Users in states such as Arizona, Colorado, Illinois, Indiana, Iowa and Kentucky can play in the Bet365 Bracket Challenge. At the same time, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia customers can join, as well as those in parts of Louisiana.
Bet365 is placing an increasing focus on the US market after the Supreme Court moved to legalise gambling, with the firm also recently launching its site in Serbia.
A Bet365 spokesperson said: “With the 2025 Bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game! Basketball fans will undoubtedly enjoy every heart-pounding moment as they make their predictions and compete for a $10 million prize!”
The ‘March Madness’ event will see 68 teams in action aiming to win the competition.
Last year, the UConn Huskies celebrated defending their title by beating the Purdue Boilermakers 75–60 in the title game.
More Than Predictions
The chief commercial officer at Incentive Games, Ahmed Baker, also commented on the partnership with bet365 for the new NCAA basketball bracket challenge.
He said: “We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge. This game is more than predictions; it’s about exciting players, driving community engagement, and being part of a monumental sporting event. We are honoured to play a role in Bet365’s continued success in the US and international markets.”
Bet365 – which recently launched its Sub On Play On promotion in the UK – and Incentive Games are not the only companies to be launching bracket challenges for the 2025 NCAA Men’s College Basketball Tournament.
ESPN has a bracket challenge for March Madness with up to $135,000 in prizes on offer, while Oddschecker is giving out a chance to win up to $500 in prizes.
