New “Sub On Play On” Betting Feature Set Up by Bet365
Bet365 has followed in the footsteps of rival UK betting site Paddy Power with the launch of its new “Sub On Play On” football betting offer.
Key Facts:
- Paddy Power and William Hill both have similar deals
- Sub On Play On is already live for football markets at Bet365
- Competitions such as the Premier League, LaLIga, Bundesliga, Serie A and Champions League are included in the new Bet365 offer
- When a player is subbed off, a qualifying bet rolls over to whichever team-mate has replaced them on the pitch
Customers who place a player bet such as on a player to score at any time in a match, will see the wager roll over to the replacement if their selected star is substituted.
William Hill is another of the major British bookmakers with a similar promotion.
Bet365 has rolled out the “Sub On Play On” deal in around 20 different markets around the world, including Brazil, Germany, Spain and Greece, as well as in the UK.
The offer covers big leagues and cups such as the Premier League and Champions League, as well as major European competitions like the Bundesliga, La Liga and Serie A.
Standout Football Promotions
Bet365 users who bet on Mohamed Salah to score in a game for Liverpool will see the wager roll over to Luis Diaz if the Egyptian star is substituted before finding the net.
A bet365 spokesperson said the company expects the new offer to have a significant impact.
They said in a statement: “We’re delighted to deliver Sub On Play On to our customers around the world.”
“We’re confident that it will quickly become a fan-favourite, joining our existing portfolio of standout football promotions.”
Customers of bet365 will need to look out for the “Sub On Play On” icon to make sure that they are looking at qualifying markets for the new offer.
The Next Big Thing?
The rollout of the “Sub On Play On” football betting promotion from bet365 could help this type of offer become more commonplace.
With Paddy Power and William Hill among the betting sites that already have these deals live, others could soon feel as if they are being forced to follow suit.
This means that features like “Sub On Play On” could follow on from bet builders, which were initially only available at SkyBet but have now become a staple at most online bookmakers.
Bet365 already runs popular football betting promotions such as its 2 Goals Ahead Early Payout offer and a 100% Acca Boost on multiples.
