bet365’s Website Comes Online in Serbia
People in Serbia can now access bet365’s sportsbook and casino site and gamble there for real money.
bet365 is now available in Serbia. © Djordjeuuu, Pixabay
Key Facts:
- bet365’s online sportsbook and casino is now available to people in Serbia
- The brand formally launched its website in Serbia on March 6th
- Several other prominent gambling brands have entered the Serbian market recently
On March 6th of 2025, bet365 formally launched in the Serbian market, with its sportsbook and casino site coming online. Since then, people living in Serbia have been able to access the site and spend money on both casino games and sports betting.
This is part of bet365’s ongoing expansion plans. The brand announced its debut in Peru back in October 2024 and launched its website in Brazil at the start of this year, keen to take advantage of the country’s new legal gambling market.
Reaction to the Serbian Launch
A spokesperson from bet365 has said the following about the brand’s Serbian launch:
We are delighted to launch a dedicated bet365 website in Serbia, a country renowned for its sporting heroes and passionate fans. As well as our unrivalled sports betting experience, our customers in Serbia can now enjoy a comprehensive range of offerings including slot games, live games, esports and virtual betting.– bet365 Spokesperson, bet365’s Statement on Serbian Market Launch, Gambling Insider
bet365 is one of many brands to launch in Serbia since the country made online gambling legal and started regulating it back in 2011. Some of the companies that started offering their content to the Serbian market in 2024 include the providers RubyPlay and Hacksaw Gaming.
While it’s still early, Bet365’s launch in Serbia has a great chance of doing well in the long run. The brand will no doubt be keen to offer its services to even more countries in Europe and beyond in the near future.
With a turnover of £3.42 billion in 2024, bet365 is certainly in a strong position and is one of the gambling industry’s biggest success stories. The company’s solid reputation and its broad selection of betting and casino game opportunities make it very appealing to customers.
