Sportradar and MLB Extend Strategic Partnership Through 2032
Major League Baseball (MLB) and Sportradar have reaffirmed their longstanding relationship with a newly expanded and exclusive agreement set to run through 2032.
MLB extends deal with Sportradar to 2032.
Key Facts:
- Sportradar has exclusive rights to distribute real-time MLB stats
- MLB and Sportradar began collaboration in 2018
- Major League Baseball will acquire 1.8 million shares in Sportradar
Announced on February 7, 2025, the extended deal between MLB and Sportradar strengthens the collaboration between the league and the Swiss-based sports technology company, further enhancing the league’s ability to capitalize on data and audiovisual content while expanding its global presence.
A key element of the agreement is MLB’s acquisition of an equity stake in Sportradar, reflecting the growing importance of data analytics, media rights, and integrity services in modern professional sports.
This move underscores the league’s commitment to leveraging cutting-edge technology to enrich fan engagement and ensure the continued evolution of baseball on a worldwide scale.
Goals After the New Deal
As part of the new deal, Sportradar will maintain exclusive rights to distribute MLB’s official real-time data, including advanced analytics from MLB Statcast and audiovisual content to a vast global network.
The company’s reach extends to 800 sportsbook clients and nearly 900 media outlets, ensuring widespread access to high-quality baseball content.
With baseball’s popularity surging in regions like Latin America and Asia, the partnership aims to maximize engagement in both emerging and established markets. Maintaining the integrity of the sport remains a top priority, and Sportradar will continue to provide its Universal Fraud Detection System (UFDS) to monitor betting activities worldwide.
Additionally, the company will offer investigative resources and educational initiatives to support MLB’s efforts in preserving fair competition. The extended partnership will also see MLB and Sportradar collaborating on artificial intelligence-driven innovations designed to deliver hyper-personalized fan experiences.
By utilizing advanced player tracking data, the two entities aim to create immersive products that bring fans closer to the action like never before. Under the financial terms of the agreement, Sportradar will pay annual licensing fees in exchange for exclusive rights and benefits.
MLB will also receive up to 1,855,724 Class A ordinary shares in Sportradar over the course of the deal, subject to standard conditions and adjustments.
Major League Baseball commissioner Rob Manfred issued a statement through his top aides and executives.
“Sportradar has been an invaluable partner, particularly in helping us navigate the rapidly changing sports betting landscape. Their innovative use of MLB’s data has been instrumental in creating engaging fan experiences, and we’re excited to push the boundaries even further together.” – Kenny Gersh/MLB’s Executive Vice President of Media & Business Development, Sportradar press release, Feb. 7
“This agreement marks a new chapter in our longstanding relationship with MLB. By merging technology with premium content, we can enhance fan engagement and expand baseball’s global reach. This deal is also immediately beneficial to our business, driving value for our shareholders while supporting future growth.” – Carsten Koerl/Sportradar CEO, Sportradar press release, Feb. 7
Partnering Since 2019
Sportradar first became an official MLB partner in 2019 and has since played a key role in the league’s technological advancements. MLB was the first of North America’s four major professional sports leagues to launch a coordinated online presence.
In 2008, the league pulled all of its websites under one umbrella and started its own online media company to handle MLB.com.
Most recently, MLB adopted Sportradar’s Synergy Sports Coaching & Scouting solution to provide teams with in-depth performance analysis.
With the latest agreement in place, MLB and Sportradar are poised to usher in a new era of data-driven sports entertainment, ensuring that baseball continues to captivate audiences around the world.
