New Jersey Welcomes BETER to US Sports Betting Market
BETER secures entry into US market with New Jersey approval, launches Setka Cup on bet365. BETER, a leading supplier of dynamic betting content, live streaming, and data services, has officially made its US debut after receiving the green light from the New Jersey Division of Gaming Enforcement (DGE).
BETER sets up shop in New Jersey.
Key Facts:
- Setka Cup table tennis tournaments available on bet365 betting app in New Jersey
- BETER will offer odds for over 450 global table tennis tournaments
- Company is major player in sports betting in Europe and Latin America
This regulatory nod for BETER paves the way for BETER to begin operations with licensed sportsbooks in the Garden State, marking a major step in the company’s US expansion journey.
Kicking off its American presence, BETER has launched its hallmark Setka Cup table tennis tournaments on bet365’s New Jersey platform. Setka Cup, renowned for its rapid-fire matches and global appeal, delivers over 11,000 monthly games across 16 international venues. Each event features more than 30 betting markets, giving players a fast-paced, immersive experience.
To uphold fair play, all competitions are closely supervised by BETER’s dedicated integrity team, ensuring transparency and trust in every match.
The New Jersey launch is only the beginning. BETER plans to roll out a wider portfolio of content across the US, including its ESportsBattle series—covering eFootball, eBasketball, and eHockey—as well as traditional sports like basketball and tennis.
The goal: to elevate the fast betting experience for American audiences and drive deeper player engagement.
“This is a major breakthrough for our team”, said BETER Chief Executive Officer Gal Ehrlich. “We see enormous growth potential for our fast betting ecosystem in New Jersey and beyond. Setka Cup has developed a strong international fanbase, and we’re excited to now offer it to bettors in the US, starting with New Jersey.”
Further bolstering its offerings, BETER’s Esports Odds Feed delivers comprehensive odds for over 450 global tournaments annually. With more than 40,000 events—both pre-match and live—analyzed using official data and expert trading models, the company ensures maximum accuracy and dependability for its partners.
Already established across Europe and Latin America, BETER is now setting its sights on transforming the American betting landscape, delivering cutting-edge content that keeps players engaged while helping operators grow their bottom line.
About BETER
BETER is a next-generation provider of fast-paced betting content, data solutions, and live streaming services tailored to meet the demands of modern bettors and operators. Founded with a focus on innovation and integrity, BETER has quickly become a trusted name in the global sports betting and esports industries.
The company specializes in delivering high-frequency, short-form events that are designed to keep players engaged and maximize operator profitability. BETER’s flagship product, the Setka Cup, is a leading table tennis tournament series that features over 11,000 matches each month across a network of dedicated arenas.
These events are built for speed, offering over 30 betting markets per match and real-time data that powers live betting experiences. Each match is also monitored by BETER’s in-house integrity unit, ensuring fairness and transparency at every level.
In addition to traditional sports content, BETER is a major force in esports. Its ESportsBattle platform delivers competitive tournaments in eFootball, eBasketball, eHockey, and more, catering to a rapidly growing audience of esports enthusiasts.
The company’s Esports Odds Feed provides detailed pre-match and in-play odds for more than 450 global tournaments annually, using expert traders’ official data and proprietary models.
BETER’s products are designed to be scalable and adaptable for different markets, and the company has already established a strong presence in Europe and Latin America. Its recent regulatory approval in New Jersey marks its first official entry into the US market, with plans for further expansion underway.
By combining cutting-edge technology, robust data analytics, and a commitment to integrity, BETER is redefining the landscape of fast betting. The company aims to deliver nonstop action and next-level experiences that resonate with today’s players while driving sustained growth for its partners around the world.
