Hard Rock Partners with Games Global for Free Spins Tool Launch
Global Games and Hard Rock announce a new partnership.
Key Facts:
- Hard Rock Bets will integrate Games Global Free Spin tool in New Jersey
- The Free Spins Tool is a marketing app that lets you spend Unity points on spins.
- This allows players an easy and inexpensive way to test drive Games Global Slots
Games Global registered on the Isle of Man, and Hard Rock Bet, a Seminole Tribal online casino operator, has announced a new partnership, initially only rolling out in New Jersey.
This agreement will see Hard Rock placing a Games Global offer in their rewards store that allows players to trade in Unity points at a very reasonable rate for free play on exclusive Games Global slot content like Iron Eagle Power Combo, Hard Rock Gold Blitz, and our personal favorite 333 Fat Frog Power Combo.
Interestingly, Hard Rock Bets offers sports betting in seven states, including being the only operator in Florida, its home state. However, New Jersey is the only state where it currently operates an online casino site.
In any case, they are likely to roll out in Michigan and Pennsylvania shortly, and we are sure that they will include this partnership on future sites.
Games Global has already made significant strides in the US following market entry, partnering with numerous industry-leading operators to expand our audience reach. Hard Rock is a globally renowned brand, and the launch of Free Spins with the operator will further consolidate our position in New Jersey as we continue to supply our comprehensive product suite to key players across regulated states.– Joanne Pierce/Org, Chief Commercial Officer, Press Release
While Hard Rock is the first to roll out this player engagement tool here in the US, Games Global has made no secret of its intention of being a major player in the country’s online gaming market and will no doubt be rolling out their free spins with additional partners and states in very short order.
Still, with Hard Rock Bet being the top-rated online casino app on both the Android and iOS app stores and New Jersey being one of the largest online casino markets in the States, Games Global has rolled out its new feature with one of the top names and most closely watched venues in the US.
Games Global Ambitions
Zinnia, an insurance and annuity technology company, owns Games Global. Their planned IPO, which would have seen about 50% of the company spun off to the public market, was announced and then abruptly canceled in May of 2024, perhaps due to inability to price the offering at what they believed was fair value.
Whatever the reason, Game Global has spent the last 12 months growing and expanding its slot library and partnership deals. In December, it partnered with Future Anthem’s AI tool, Audience Identifier.
The tool sends personalized messages to players about current jackpots and other items of interest that have been flagged by the AI and is tailored to each player’s interests.
This tool is perfect for the more than 1300 slots in the Games Global library, many designed in-house in one of their more than 40 partnered or in-house studios, and it certainly doesn’t hurt that it has shown to increase play by 20% to 30% amongst those who chase certain jackpot types.
They’ve also signed some exclusive big brand deals for slot development in the past year, including with the Ultimate Fighting Championship, which inked a three-year exclusivity deal last May, a four-game agreement with Assassin’s Creed for slots based on the video game last February, and a contract with Wizards of the Coast that will see a series of Dungeons and Dragons slot-themes released throughout 2025.
It’s evident that Games Global intends to continue its rapid expansion both with licensing and content deals, as well as by partnering with the best online casino operators in Europe, LatAm, and North America to showcase their product so that when the next chance an IPO rolls around they, will be the ones doing the laughing.
