Top F1 Racing Team to Be Sponsored by Betway from March 2025
Super Group, the parent company of Betway, will sponsor Atlassian Williams Racing.
Super Group sponsors Atlassian Williams Racing. © grunzibaer, Pixabay
Key Facts:
- Super Group is set to sponsor F1 team Atlassian Williams Racing
- The sponsorship deal will last several years and starts this March
- Betway and Jackpot City branding will appear on Atlassian Williams Racing cars
Super Group, the holding company of several prominent casino and sports betting brands, has signed a deal to become the sponsor of the Formula 1 team Atlassian Williams Racing. Two of the company’s brands, Betway and Jackpot City, will appear on the team’s FW47 cars.
Atlassian Williams Racing will participate in the 2025 Formula 1 World Championship, which begins in Melbourne, Australia, in March. This will be the first time that Atlassian Williams Racing’s cars will be seen sporting the Betway/Jackpot City branding.
Reactions to the Sponsorship Deal
Neal Menashe, who is the CEO of Super Group, has spoken positively about the new sponsorship deal:
We are delighted to join the thrilling world of Formula 1, by partnering with one of the most prestigious teams in motor racing. The sport perfectly matches the excitement that our brands offer our worldwide customer base and we look forward to Betway and Jackpot City logos being seen at circuits across the globe during the varied and entertaining Grand Prix calendar.– Neal Menashe, CEO of Super Group, Super Group CEO Comments on New F1 Racing Team Deal, SBC News
Another key figure who has commented on the deal is James Bower, the Commercial Director of Atlassian Williams Racing:
We are pleased to welcome Super Group into Formula 1 as an Official Partner to Atlassian Williams Racing. Williams is an icon of a sport that has a growing global fan base of more than 700 million people and is broadcast in 200 territories, providing an incredible platform for Betway and Jackpot City to reach fans in every corner of the planet. We take great pride in our award-winning, innovative and fan-focused approach to partnership activations and look forward to working together with Super Group in 2025 and beyond.– James Bower, Atlassian Williams Racing, Atlassian Williams Racing Commercial Director Comments on Super Group Deal, SBC News
Promoting Betway and Jackpot City on the Global Stage
Thanks to the deal, Betway and Jackpot City should receive much more exposure. Both brands will no doubt attract attention from people in many different countries. Super Group is hoping to tap into Atlassian Williams Racing’s substantial fan base.
Jackpot City, in particular, should benefit greatly from the deal. Betway has already signed quite a few lucrative sponsorship deals, including West Ham United, Arsenal, Manchester City and SA20, a nationally contested cricket tournament in South Africa.
While Betway is already accustomed to major sponsorship deals, the Atlassian Williams Racing one will be a significant step up for Jackpot City. It’s undoubtedly the biggest sponsorship opportunity for the casino brand, which has various sports-related deals in Canada.
While both Betway and Jackpot City will feature on Atlassian Williams Racing cars from March, it’s not clear whether other Super Group brands will follow suit at some point. For Betway and Jackpot City, the deal will boost them and help them attract new customers.
