Entain Group Acquires Australian Poker League & Others
Multinational sports betting and casino company Entain Group has acquired the Full House Group – an Australian-based gaming company specializing in poker-related products. Entain is incredibly well-established as a leading player within the iGaming business. The firm’s portfolio includes some of the leading brands in the gambling niche – including Coral, Ladbrokes and Sportingbet. The company’s offerings are expansive, and this latest acquisition will strengthen is regional exposure to one of the world’s most vibrant poker gaming markets.
The poker player with this hand will know its value, gathering the strongest set of cards in the game is something that most players will never experience in their careers.
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The Full House Group is a major player in the Australian poker ecosystem, becoming a house of brands for all the country’s most familiar and trusted gaming labels such as Australian Poker League, Sportspick & others. The company was founded in 1999 and has since become one of the leading providers of poker services in Australia. It offers a range of poker-related products and services, including poker tournaments and events, providing equipment for use in pubs and clubs, and offering training programs for poker dealers and tournament directors. The company also has an online poker platform that allows players to compete against each other in real-time.
In a press statement, Entain laid out the reasoning for its investment in the Australian company. Citing a powerful market in Australia and appetite for casino gambling – particularly poker orientated games. The company needs to raise the footfall across its properties, and this acquisition has targeted companies that maintain an inherent value to generate excess footfall amongst local customer bases.
The decades long experience of Full House Group at running events within the gaming industry is certainly recognized as a key value driver in this deal. The company needs to hire experts in event management, and hosting tournaments across its venues comes with a degree of complexity that the Full House Group is immediately ready to handle. This is a deal that makes sense on many levels, but primarily due to this fact of event expertise.
A Deal That Drives Value for Both Companies and Customers
For Entain Group, the acquisition has enabled it to expand its operations and customer base in Australia, which is a fast-growing market for online gaming and sports betting. Full House Group has a strong presence in the Australian hospitality industry and has established relationships with many pubs and clubs across the country. This will provide the company with access to a large and established network of potential customers for its gaming products and services.
Full House Group’s expertise in organizing poker events and providing equipment for use in pubs and clubs will complement Entain Group’s existing product offerings. The result is that the company can provide a more comprehensive range of entertainment solutions to its customers, enhancing their overall experience and increasing their loyalty to the brand.
The operator’s vast resources and expertise in the online gaming and sports betting industry are another cherry in this deal. Allowing the company to expand its online presence and offer its customers a wider range of gaming options, such as casino games and sports betting. Members and customers within the orbit of Full House Groups services will notice the benefits of access to more advanced technology, and well-structured responsible gambling measures, which are designed and proprietary to Entain, thus providing a safe and secure gaming environment.
The acquisition of Full House Group by Entain will provide significant benefits for both companies and their customers. By combining their strengths and expertise, they can create a more comprehensive and engaging range of entertainment solutions for the Australian hospitality industry and beyond.
Poker Gambling More Defensible Following Acquisition
The acquisition deal agreed at the beginning of February 2023 is set to make Australian poker gambling more defensible toward regulators. In recent months pressure has been building around certain elements of the gambling ecosystem, with the Australian government responding to public pressure to tighten its regulatory approach to the gambling sector.
The move comes as Entain Group brings its global expertise in online gaming and sports betting to the Australian market. Full House Group’s expertise in poker-related services and equipment, coupled with Entain’s responsible gambling measures, could help to improve the overall reputation of the Australian poker industry.
With the added resources and technology from Entain Group, Full House Group can expand its online presence, offering customers a wider range of gaming options while maintaining a safe and secure environment. The acquisition could also attract more players to the game, leading to increased revenue and growth opportunities.
