Yggdrasil and The Rank Group Form a UK Partnership
Yggdrasil and The Rank Group have struck a UK deal, which will make Yggdrasil slots more widely available.
Key Facts:
- Online slot provider Yggdrasil and The Rank Group have struck a UK deal
- Some top UK gambling sites will start offering slots by Yggdrail
- Yggdrasil expecting a lot of growth in 2025 and beyond
Yggdrasil, a leading developer of online slots, has struck a deal with The Rank Group, owner of the Grosvenor Casinos and Mecca Bingo brands. Websites in the UK belonging to The Rank Group will start to host Yggdrasil slots, expanding the provider’s reach.
The Rank Group is a key player in the UK gambling industry, and the deal should help Yggdrasil reach more British players than ever before. The provider is said to have had a strong start to 2025 thanks to new deals it’s signed.
Reactions to the Deal
Jose Simon, who is the Chief Commercial Officer at Yggdrasil, has said the following about the new partnership with The Rank Group:
The Rank Group offers us an incredible opportunity to grow our market share in a competitive jurisdiction with a leading operator and we couldn’t be more pleased with this partnership.– Jose Simon, CCO at Yggdrasil, Yggdrasil Comments on The Rank Group Deal, iGamingBusiness
Nolan Frendo, the Casino Games Manager at The Rank Group, has said the following:
Yggdrasil needs no introduction as a creator and distributor of truly great content, and we pride ourselves on being able to attract the best games from the biggest names in the industry for our players. Yggdrasil fits that bill and this deal sees us bring a huge amount of established and proven content to our online casinos.– Nolan Frendo, Casino Games Manager at The Rank Group, The Rank Group Comments on Yggdrasil Deal,iGamingBusiness
An Overview of Yggdrasil
Yggdrasil’s slots are available at more than 700 online casinos across five continents. The provider has won over a dozen industry awards and currently has more than 260 games in its catalogue. It’s based in Malta and was established back in 2013.
The slots in Yggdrasil’s library cover many themes and have many innovative features that make the gameplay more compelling and enjoyable for players. Members of The Rank Group casinos can look forward to trying their luck at many big-name slots and exciting new releases.
GigaBlox, MultiMax, Splitz, Wild Fight and GigaRise are some of the features players will find in Yggdrasil’s slots. They’ll also come across progressive jackpots, cluster pays, and infinity reels. The provider’s most popular titles are Vikings Go Berzerk, Valley of the Gods, Easter Island and Max Elements GigaBlox.
