iGaming Trends Report by SOFTSWISS – Key Findings

SOFTSWISS has released its new iGaming Trends 2025 Report. AI-powered attacks are ranked as one of the top threats facing companies in the industry. Still, that wasn’t the only trend seen In the report.

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© Cybersecurity will be crucial for iGaming firms in the coming year. TheDigitalWay, Pixabay

AI-Powered Attacks Tops Gambling Industry Threats

Attacks powered by artificial intelligence (AI) now rank as a top threat for iGaming firms.

According to the new iGaming Trends 2025 Report released by SOFTSWISS, more than a third (36%) of cybersecurity professionals now place AI-powered attacks as a top threat.

Survey results collected by Splunk found that iGaming stakeholders are also rating the importance of AI and machine learning as 8.2 out of 10.

“In 2025, AI will remain crucial for personalisation, problem gambling detection and even decision-making automation,” said the report.

AI is having a major impact on many different industries and it seems safe to say the world of gambling is not going to escape.

Gambling companies are often targets for hackers as a result of having personal and financial information, such as debit card details, from their customers stored in their systems.

AI-Powered Threat Detection System

Companies could also turn to AI as a defence option to prevent attacks.

One recent development in the sector has been a rise in AI-powered threat detection systems, according to the new SOFTSWISS report.

“The fear of AI often arises from its unexplored possibility, but addressing today’s prevalent risks is just as important as preparing for future AI-driven threats,” it said.

“The solution can be investments in AI-powered threat detection systems that analyse large volumes of data in real time, detect anomalies, and prevent potential fraud.”

AI is here to stay, with companies needing to use its benefits as well as its drawbacks.

Regulatory Landscape Shifting

Many countries around the world have been updating their rules and regulations for the gambling industry, which the SOFTSWISS report said is posing problems for firms.

The UK government was recently urged by GambleAware to bring in new restrictions on gambling advertisements, with the charity claiming the country is lagging behind.

But despite pledging in its pre-election manifesto to reform the gambling industry, Labour has yet to reveal what it plans to do to change the sector during its parliament.

Ireland, meanwhile, has moved to bring in a new regulatory body for the gambling sector, with work ongoing to bring the nation’s rules up to speed.

“In 2025, a company’s ability to swiftly adapt to these regional differences will be crucial to its success in the market,” said the SOFTSWISS report.

The Gaming Trends 2025 Report is now available to download for free, with professionals in the industry able to read it to see what threats and challenges are coming.

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