Incentive Games Receives a Licence from the UK Gambling Commission
The UK Gambling Commission has granted Incentive Games a licence.
UK gambling licence awarded to incentive games. © The_ND_lense, Pixabay
Key Facts:
- Incentive Games awarded a licence by the UK Gambling Commission
- The company can start launching its collection of games in the UK
- The licence marks a key step forward in the company’s growth plan
Incentive Games recently announced that it was awarded a licence from the UK Gambling Commission on March 27th. Thanks to this, the company can now offer its games to operators with UK licences.
The UK Gambling Commission (UKGC) is the UK’s regulatory body for gambling. Its role is to promote safe, fair and responsible gambling and hand out licences to operators and companies that meet its high standards.
The UKGC also ensures that all licence holders continue to meet its high standards even after obtaining a licence. The regulatory body regularly updates its rules and requirements in its ongoing effort to prevent gambling harms.
Incentive Games Comments on the New UK Licence
For a relatively small company like Incentive Games, obtaining a licence from the UKGC is a major step forward. The licence should help the company a lot with its current expansion plans.
This is because the UK is one of the world’s most important online gambling markets. While it’s heavily regulated, it’s also very competitive and has a large and broad player base.
Ahmed Baker, the Chief Commercial Officer at Incentive Games, commented on the importance of the UK licence:
The UK is a critical market for us, and we’re thrilled to introduce our industry-leading real money games to UK operators and players. This achievement marks a pivotal step forward in our growth strategy.– Ahmed Baker, Incentive Games CCO Comments on UK Licence, iGamingBusiness
He also mentioned that obtaining a UKGC licence was a major milestone for the company. The fact that it qualified for a licence confirms that Incentive Games is committed to reaching the highest regulatory standards.
About Incentive Games
Incentive Games was founded in 2013 and is based in Reading, Berkshire, though its offices are currently in Edinburgh and Las Vegas. It focuses on developing B2B gaming solutions, customer acquisition, and retention.
Incentive Games currently has a 90% retention rate across all its products. The company paid out around £127 million worth of prizes in 2024 alone and has an engagement of 123 million in Q3 2024.
The company’s game portfolio consists of both free and paid-for games. The free-to-play offering includes a range of casino and sports games, while the real money games include a crash game, Plinko and Mines.
All of the games from Incentive Games are designed with mobile players in mind first and foremost. They have intuitive, fully responsive interfaces and are easily integrated. Each game’s RTP can also be adjusted to suit the client’s preferences.
One of the key strategies used by Incentive Games is to draw players to its free games and encourage them to try their luck at the provider’s real money games.
With a UK licence confirmed, Incentive Games can put this and other strategies into practice as it enters the British online gambling market. Hopefully, enough casinos will offer the provider’s games.
