Gambling.com Group Pairs Up with Gannett
Big moves: the affiliate business organization Gambling.com Group has revealed a new multi-year strategic deal together with US media conglomerate Gannett Co. Gambling.com Group will furnish content for sports fans while increasing Gannett’s presence across the nation via the USA Today network. Gambling.com will provide its data science platform and sports betting content on USA Today.
Affiliate business organization Gambling.com Group has stepped out and announced a new multi-year strategic deal together with US media giant Gannett Co. ©pcdazero/Pixabay
Gambling.com Group’s Sports Betting Content to Feature in over 200 Publications
Many more Americans can expect to see sports betting data and content in their daily news and media intake thanks to a new multi-year strategic deal struck up between affiliate business Gambling.com Group and US media giant Gannett Co.
As part of the exclusive agreement, Gambling.com Group will furnish over its sports betting content for sports fans while furthering Gannett’s presence across the large nation with the help of the USA Today network.
To get more into specifics, Gambling.com Group will promote its proprietary data science platform and sports betting materials not just on USA Today, a very widely read newspaper in the United States, but as well as on over 200 well-respected publications in local jurisdictions where sports betting has already been made legal.
Finally, the deal will also encompass content distribution across the USA Today Sports and Sports Media Group (SMP) brands. These include the likes of the Sports Wire suite of fan sites, which are currently active in over 20 legal sports betting markets.
Gannett’s Vast Media Empire Sure to Drive Gambling.com Group’s Revenue Growth
Speaking on the matter was Gambling.com Group chief executive Charles Gillespie, who praised Gannett’s wide-reaching media empire, which he believes is sure to boost the business’ revenue share:
“Gannett’s authoritative digital presence across the US makes them an ideal media partner for us to drive revenue and cash flow growth in our number one target market. Media partnerships are a proven way for both Gambling.com Group and our media partners to create significant, new revenue from online gambling player acquisition.”– Charles Gillespie, Chief Executive, Gambling.com Group, Press Release
Gillespie continued by viewing the partnership between Gambling.com Group and Gannett as an opportunity to showcase what a successful media partnership can truly achieve:
“We look forward to executing on our partnership with Gannett to demonstrate the benefits a best-in-class media alliance can deliver for all parties including Gannett, Gambling.com Group, our online gambling operator clients and most importantly – the growing number of online gamblers in the US.”
Meanwhile, for its own part, Gannett chairman and chief executive Michael Reed stressed how its large sports betting fanbase is in constant demand for reliable data and insights in order to better inform their betting choices:
“Partnering with Gambling.com Group enables Gannett to have a market-leading, sports-betting authority deliver in-depth reviews, breaking news, and expert insights. Our highly engaged audience of more than 47 million sports fans crave analysis and betting insights to make smart decisions and find the best sportsbooks and online casino sites. We expect this partnership to be immediately accretive to our EBITDA and Free Cash Flow by monetizing our sports traffic. The deal is progressively more valuable as regulated online gambling is launched in more states.”– Michael Reed, Chairman and Chief Executive, Gannett Co., Press Release
Tipico US Also Partnered Up with Gannett in August 2021
All the way back in August 2021, Gannett Co., which owns the highly popular USA Today network, signed an agreement with sportsbook and gaming operator Tipico US in which Tipico became the exclusive sports betting and iGaming provider for the media giant.
Curiously enough, the deal also had a purpose in replacing the mass media conglomerate’s previous partnership with MGM-Entain joint group venture BetMGM. As is likely somewhat similar in the deal with Gambling.com Group, Tipico will integrate odds, props, free-to-play games and betting trends into the vast USA Today Network.
Stephen Krombolz, vice president of US business development and strategy at Tipico, marked the particularly noteworthy occasion by placing it at the center of the sports betting operator’s strategy in North America:
“This historic agreement with Gannett, one of the most trusted names in global news, media and sports, will immediately bring additional credibility and trust to Tipico Sportsbook’s US operations. These assets will serve as a key component of our North American marketing strategy, driving awareness of the Tipico brand and our products among Gannett’s millions of readers, viewers and listeners – ultimately delivering fantastic acquisition and retention opportunities as we prepare to scale rapidly in the US.”– Stephen Krombolz, Vice President of US Business Development, Tipico US, Press Release
BetMGM Launched Sports Betting Operations in Massachusetts in February 2023
Sports betting grows ever-more entrenched in American society, as casino and sportsbook giant BetMGM launches its sports betting offering in the state of Massachusetts in February 2023 – shortly after the regulated market officially kicked off on January 31st, 2023.
Mayor of Springfield, Massachusetts, Domenic J. Sarno, which is where the BetMGM Sportsbook & Lounge is located, placed the state’s inaugural bet, expressing relief that the long-winded process had finally reached a fortuitous end:
“Yet another first for our city of Springfield (the City of Firsts) and for the Commonwealth of Massachusetts. This has been a long time coming and brings yet another chapter of innovation to enhance the operations and development at MGM Springfield. As a strong proponent of MGM Springfield and their marquee Sports Betting Lounge, which will bring more jobs and economic spin-off effect to Springfield and the region, I am honored to join with MGM Springfield President Chris Kelley, BetMGM CEO Adam Greenblatt, MGM Resorts VP Chris Gumiela, and Bruins Legend and Hall of Famer Ray Bourque, to make the first sports wager in the state – maybe I’ll pick a winner for the Super Bowl.”
