EGBA Report Reveals European Gambling Market Rose 5% Last Year
A new report from the European Gaming and Betting Association (EGBA) has shown the continent’s industry expanded by 5% over the course of 2024.
Europe’s gambling market expanded by 5% last year, new data shows. © Lukas Blazek, Unsplash
Key Facts:
- Total gross gambling revenue (GGR) of €123bn in 2024
- Online gambling revenue stood at €47.9bn last year
- Meanwhile, land-based revenue was shown to be at €75.5m
- Lottery was revealed to be Europe’s highest-valued segment
Figures from EGBA show that Europe’s total gross gambling revenue (GGR) was at €123 billion in 2024, which was a 5% year-on-year (YoY) increase.
The body’s report, which was produced in collaboration with H2 Gambling Capital, showed that online gambling revenue stood at €47.9 billion for the year.
Land-based revenue was shown to be at €75.5 billion, indicating the extent to which the gambling industry is now moving towards the online side.
Online revenue was up 2% YoY, which was shown to be more than a third (39%) of the total European revenue, compared to 2023’s share of 37%.
Mobile devices are still way out in front as the most popular choice, having generated nearly three-fifths (58%) of online revenue, up from 56% in 2023.
2025 Forecast
As well as its data release for the year 2024, theEGBA revealed its forecasts for the future.
The Brussels-based trade association body, which has the job of representing the leading online gambling operators, is expecting the EU gambling market to hit €127.7 billion in value in 2025, which would be up 3.5% YoY.
Revenue from sports and events betting was shown by the EGBA’s latest report to have come in just over the €20 billion barrier for the full year of 2024.
The body said this had been driven by demand for online products, which made up €13.7 billion of the total during the 12-month period covered by the results.
But the lottery was revealed to be the highest-valued segment in Europe in 2024, with EGBA revealing it took €38 billion product revenue in 2024.
Land-based lottery products had a large share of this amount at almost €31 billion, with online lagging behind at €7 billion.
Steady Growth
EGBA’s secretary general, Maarten Haijer, said in a statement that online channels are “showing stronger momentum”.
He said this change is being driven by “changing consumer preferences and technological advancement” within the gambling industry.
Haijer believes an important milestone is likely to be passed in the very near future.
He added: “Looking ahead to 2025, we expect online gambling to cross the significant 40% market share milestone, with this trend projected to continue in the coming years as online gambling is expected to approach parity with land-based gambling by 2029.”
EGBA’s data also showed Sweden, Finland and Denmark had particularly high online gambling penetration rates – all at 68% – while Spain’s was low at just 14.2%.
The UK’s gambling market had a total value of €30.8 billion in 2024 to sit at the top of the table with Italy next on €25.5 billion, ahead of France (€17.8 billion) and Germany (€17.7 billion).
