BtoBet Acquire Official Gambling License In The Netherlands
The Dutch Gambling Association have approved a request from BtoBet, granting them an official gambling license in one of Europe’s most dynamic markets. For the first time they will be able to establish a working domain in central Europe, making it a massive deal for the small online betting firm. Despite their latest request approval, the Dutch market is still in remission from a recent spree of regulatory changes which left many platforms reeling. Drastic policy changes aside, BtoBet will be astounded with the latest developments, potentially leading them to even greater success in the future.
The Dutch Gambling Association have approved a license request from small online betting platform BtoBet. The news broke last week and since their entry into the market, the user base on the website has already increased by thousands due to free promotion. They have taken the opportunity to expand, and consumers are wondering what they can offer which will allow them to stand out from the competition. ©AidenHowe/Pixabay
The true nature of the deal means that BtoBet will be able to source a domain directly from a Dutch company and use it to host their online gambling setup. This will allow for a lower cost upon entry and also give them deeper connections to local businesses, thus increasing the consumer trust. A key aspect of the market entry is the marketing aspect and they have set aside funding to plan a new marketing campaign which will sweep the nation off its feet according to the CMO. It’s a big step for a relatively small online platform.
BtoBet specialise in providing high quality live casino games which consumers can interact with on various levels. They have incorporated many features which have made them relatively successful in previous markets. They initially started in Asia, with decently successful spells in Indonesia and Singapore. While these markets and domains are still operational, they realised the bigger revenue streams were in Europe and they sent a batch of license request to European regulators, including Germany, the UK, Spain and Netherlands which was the first to approve the application.
While they may struggle initially to make an impact, they will be looking to gradually scale up the business and provide even more content for the already dedicated user base. To increase the amount of players BtoBet are currently offering free $30 bets for any new customer upon account sign-up. Other incentives are available, and the online betting firm have made sure to include a host of different promotional aspects to really increase awareness of the brand. Social media marketing is the next step, and they already have grand plans to introduce a wealthy crop of advertising components to drive external growth.
BtoBet Make Big Moves in Europe
BtoBet will be excited to get started in the Dutch market as it is one of the most lucrative sectors in all of Europe. Despite its success it isn’t without its problems. In September 2021, Dutch regulators appealed for greater advertising restrictions against online betting firms, and since then the government has been working to install new legislative measures which will directly affect the betting industry. As well as this casinos are under pressure due to financial troubles caused by the pandemic and the government has done little to offer any support package for the industry.
All of the other news aside, The Netherlands government announced they would ease Corona Virus restrictions in an effort to bolster economic activity and ease public tensions. The country saw aggressive protests against lockdown measures a couple months ago, traditional viewed as a peaceful country, they public shocked Europe when violent protests took place in major cities such as Amsterdam, Rotterdam and Eindhoven. BtoBet will now have access to consumers in all of these cities and more, the potential for expansion is huge and the latest project may prove that BtoBet are among the strongest new online betting platforms in Europe.
