Belgium’s New Circus Casino Partners With Red Rake Gaming
Circus.be have officially partnered with Red Rake Gaming; since 2018, they have been the highest-ranked online platform in the Belgian market for good reason. They’ve consistently spearheaded new developments in transaction security and improved customer relations, something which often goes a miss in the gambling industry. Circus Casino now has a huge opportunity to expand in the Belgium market and infiltrate the European sector.
Belgium’s Circus Casino has struck an important partnership deal with Red Rake Gaming to expand internationally and improve many aspects of their already stellar online platform. ©trixtammy/Pixabay
Red Rake has consistently led the Belgium gambling scene for many years, building up a loyal user base that swears by anything they offer/produce. Effective marketing and use of social media have enabled them to reach a wider European audience, whereas many of their contemporary’s struggle to break the continental deadlock. Their mission is to bring Belgian gambling to the European market.
Red Rake has also helped to raise the profile of eSports betting since its surge in America and Western Europe. They offer countless live odds and utilize streaming rights to broadcast live eSports events through their website/app. They’ve also helped to establish the official Belgium eSports league, which hosts regular events centred around games such as Call of Duty: Warzone, League of Legends and FIFA21.
Circus Casino, on the other hand, are a smaller firm in terms of their user base. Despite this, they have partnered with numerous other betting companies in the past, including Gaming1, one of the market leaders and a direct competitor of Red Rake Gaming. Circus Casino specializes in virtual casino games such as poker, roulette and slots but also offer several live sporting events such as the Belgian Pro League.
Gaming1, while already established, saw a mutual benefit when partnering with Circus.be. Both offer a variety of services, and when combined, their market reach unsurprisingly grew exponentially. Now that they’re aligned with Red Rake Gaming, their backburner position has enabled them to cement themselves alongside two of the biggest names in Belgian iGaming. Remarks from their founder/CEO Jean-Christophe Choffray, indicate that this won’t be the last business partnership they make.
Circus Casino Do The Impossible
A fair reflection of events would be that Circus Casino has hustled its way to the top of the Belgian gambling industry. With numerous partnerships with competitors and advertising consultants such as Greentube, the company now runs like a well-oiled machine. Now that they have access to an even wider user base and games portfolio, nothing stops them from escaping Belgium and conquering Europe.
Belgium have been very conservative with their casino and gambling policy over the recent pandemic, opting to restrict the reopening of the nation’s casinos and prioritize consumer safety. However, they have also successfully front lined a new safer play campaign, making Belgium one of the nations least affected by problem/underage gambling in Europe.
Circus Casino are now focused on increasing their international foothold; however, they will still have to deal with restrictions in their own country. eSports events have often been criticized for their promotion of loot crates, and the Belgian government were the quickest in Europe to ban loot boxes from all video games sold in the country. These legal actions could hamper Circus.be at future eSports events.
There’s no denying the influence Circus.be now have over the Belgian gambling market as a large chunk of its market share is partnered with them. Two of the nation’s top providers in Red Rake Gaming and Gaming1 both exclusively share their online portfolios, enabling them to have the best of both. 2021 looks like it will be a hugely successful year for Circus Casino.
A New Challenger Approaches…
While Circus.be and their partners dominate much of the Belgian market, there are often new entrants from Europe and within their own nation as Belgium does not prevent the use of non-domestic sportsbooks. This means while they have effectively taken hold of the country’s industry, they are still competing with the world’s largest online platforms such as Bet365, Paddy Power and William Hill.
Despite these potential setbacks, they have achieved a significant amount since they were founded a little over three years ago in the Belgian city of Bruges. Their once steady growth exploded into rapid expansion once they aligned themselves with the right businesses. Circus.be are set to break into many new markets, and with the backing of a large iGaming portfolio, the world is their oyster.
