AYX Acquire Major Sponsorship Deal With Inter Milan
One of Europe’s biggest sportsbook providers AYX is set to break the bank and agree a new record sponsorship agreement with Serie A title holders Inter Milan. This is one of their biggest moves yet, having already agreed numerous contracts with other smaller European teams, including Ligue 2 sides. AYX is one of Europe and Asia’s largest online gambling firms and has been making smart business decisions since its founding in 1997. They were one of the frontrunners in the continental online betting scene and helped to pioneer the industry.
AYX has secured a three-year sponsorship deal with Italian football giants Inter Milan. One of the biggest deals in the company’s history, the agreement with the Serie A icons, will only benefit their brand, exposing the firm to millions of spectators a year. ©dimitrisvetsikas1969/Pixabay
The new deal between the two will begin at the start of the new season, starting August 2022. The sponsorship clauses entitle AYX to display their brand through marketing material distributed by Inter and use the Inter brand and logo in their own digital media. While their European user base is significant, the deal will also cover the Asian market, allowing AYX to promote the firm on friendly tours throughout the continent. AYX also came to an agreement with Roma with similar terms earlier this year; the success of that deal led them to pursue more.
AYX was founded in 1997, and since the firm’s inception, they’ve been developing technology that helped make significant strides in the online gambling sector. Sportsbooks wouldn’t be what they are today without contributors like AYX, who pioneered several development techniques in the early 2000s. Today they are one of the leading live casino providers in the world and have millions of users signed up for the service. Year after year, the brand has grown to new heights, and 2022 is expected to be the most financially successful the firm has seen since its founding.
A spokesperson for AYX expressed his delight at the agreement calling it a massive step for the company and reiterating the importance of ethical sponsorship deals with well-run organizations. AYX have been guilty of suspicious collaborations in the past and are looking to overcome their old track record with new, well-executed agreements. The Italian sponsorship ban is still under debate, but the deal can go ahead despite legal measures due to a number of loopholes. The law banning all gambling advertisement contracts is expected to be reserved in the coming months.
AYX are expected to continue on with a new marketing campaign celebrating their partnership with Inter Milan. Having already similarly worked with Roma, the marketing department are well aware of the expectations for the press release. According to company spokespeople, new content with Inter Milan stars and other forms of entertainment will be made available in the coming months via their social media platforms. AYX want to personalize the experience as much as possible and connect with the Inter fans and celebrate the history of an iconic European club.
Inter’s Season So Far
Inter Milan are struggling to live up to their expectations following their league title victory last season. They are currently 4th place and ten points behind leaders and biggest rival’s AC Milan with who they share the iconic San Siro Stadium. Since Antonio Conte departed the manager position, the performances have dipped in quality and star player Romelu Lukaku left for Chelsea in a £97.5million move. Losing two of their figureheads has left Inter in a sour spot, and even though the season is still in its early stages, it seems unlikely that they will end up on top.
The Serie A title holders almost managed an important win against Juventus but were denied the three points by a Paulo Dybala penalty in the 89th minute. Juventus are also struggling after losing Cristiano Ronaldo to Manchester United, and they currently sit in 6th place with 15 points. Inter will be disappointed with their season so far; they were also defeated in the Champions League by Real Madrid courtesy of late winner from substitute Rodrygo. In a group with Shakhtar Donetsk, Madrid and newcomers Sheriff Tiraspol, they have a good chance of making it to the knockout stages.
Their first Milan derby is November 7th, and it will be a massive game for both sides, providing an early indication for title contenders. AC Milan won their last 5 games and cruised through Serie A, securing 28 points from 30. With standout players such as Premier League veteran Olivier Giroud and Sweden’s own Zlatan Ibrahimović, the derby in early November will certainly be a game you don’t want to miss.
