Yggdrasil Has Signed with Bally to Expand Its UK Presence
Slots provider Yggdrasil has formed a partnership with Bally to extend its UK presence.
Yggdrasil to continue expansion into the UK market. © Erika Fletcher, Unsplash
Key Facts:
- Yggdrasil has signed a deal with the UK subsidiary of Bally
- The provider’s slots will become available on Bally’s online gambling platforms in the UK
- This is part of the provider’s ongoing efforts to expand into the UK market
Yggdrasil, a company based in Malta, is one of several hundred that specialise in creating online slots for the iGaming market. As part of its ongoing attempts to expand into the UK market, it recently formed a partnership with Bally.
Seems that the partnership season has opened In the UK as the timing is the same as 3 Oaks Gaming’s partnership with BetVictor.
Yggdrasil slots will become available to play on Bally’s digital platforms in the UK. There are three of them in total: Bally’s Casino, Jackpotjoy and Virgin Games.
These gambling sites will not just host games from Yggdrasil itself but also offer gaming content from the provider’s YGG Masters studio partners, giving players even more games to play.
Comments on the Partnership
The COO of Yggdrasil, Jose Simon, has said the following on the partnership with Bally:
Bally’s has a major presence across the UK and we are delighted to roll out our comprehensive slot offering to its players.– Jose Simon, Yggdrasil COO Discusses Bally Partnership, ReadWrite
He also mentioned that Yggdrasil has made a strong financial start to the year. The partnership with Bally should take that further and help the provider reach its goal of having its slots as widely available as possible by the end of the year.
Someone else who’s spoken about the partnership is Bally’s Head of Product Operations, Dezso Pasmay.
Yggdrasil is widely recognised as a leading creator and distributor of exceptional content, and we take pride in offering our players top-tier games from the industry’s biggest names.– Dezso Pasmay, Bally Official Discusses Yggdrasil Partnership, ReadWrite
In addition to this, he said that partnering with Yggdrasil lines up perfectly with Bally’s vision of offering games from premium providers. Members of Bally’s three UK casino sites can play Yggdrasil’s slots right now.
Yggdrasil and Its Slots
Yggdrasil was founded in 2013 and is named after a mighty tree that was sacred in Norse cosmology. The provider has more than 130 slots in its portfolio, with some of its most popular titles including Ozwin’s Jackpots, Vikings Go to Hell, Nitro Circus and Gator Gold Gigablox.
As well as creating gaming content for online casinos, Yggdrasil develops backend solutions. The provider has won a string of industry awards and has already formed partnerships with some major gambling brands such as LeoVegas, 888 and Mr Green, to name a few.
