Kärrbrink Joins Rebranded Videoslots Group As New CEO
Immense Group is the new name for Videoslots Group after the company confirmed it has gone through a major rebranding project.
Videoslots Group will now be known as Immense Group. © GregMontani, Pixabay
Key Facts:
- Videoslots Group will now be known as Immense Group after a company rebrand
- Brands like Videoslots, Mr Vegas, Kungaslottet, Mega Riches, and DBET unaffected by the move
- Jesper Kärrbrink has been appointed as Immense Group’s chief executive officer
- New CEO Kärrbrink has held the same position at Mr Green and Svenska Spel in the past
Apart from the rebranding, Jesper Kärrbrink has been appointed as the new chief executive officer of Immense Group.
None of the existing Videoslots Group brands – Videoslots, Mr Vegas, Kungaslottet, Mega Riches, and DBET – will be affected at all by the switch.
Videoslots was founded back in 2011 with the rebrand of the company intended to take it into a new era, according to founder Alexander Stevendahl. Mr Vegas was the second Videoslots brand to be launched, with the site going live in the year 2020.
Commitment To Innovation
Stevendahl suggested the change to Immense Group will be good news for all of the individual betting and casino brands contained within the rebranded company.
In a statement, he said: “The adoption of the Immense Group identity reflects our growth, ambition, and commitment to innovation. By creating a distinct corporate structure, we can better unlock the potential of each brand while maintaining the values and culture that have driven our success.”
“Videoslots Group has an impressive track record in a fast-growing, rapidly changing industry. Adopting the Immense Group name shows our ambition to keep evolving and paving the way for future growth for each individual brand.”
Videoslots deputy chief executive Ulle Skottling told the media earlier in the year that the company has big plans for the future, with these now coming to fruition.
True Success Story
Newly installed chief executive of Immense Group, Kärrbrink, brings a wealth of experience to the post.
He previously worked as the CEO for Mr Green and Svenska Spel, while his 20 years in the business included being the chairman of Pariplay and Internet Vikings AB.
Kärrbrink said in a statement: “The Videoslots journey is a true success story. With four additional brands and a new corporate structure, now is the perfect time to introduce a new umbrella brand that carries the strong Videoslots culture into its next chapter.”
Earlier in his iGaming career, Kärrbrink also chaired Green Jade Games, the now defunct games development part of Mr Green.
Videoslots corporate social media channels are being affected by the company rebrand. The @VideoslotsCareer handle will transition to @Immense or @LifeAtImmense.
