Playtech Seals Key Online Bingo Partnership With ProgressPlay
ProgressPlay and Playtech have confirmed the two iGaming companies are teaming up on a landmark online bingo agreement.
Online bingo sites in the UK are getting a revolutionary new platform. © Alejandro Garay, Unsplash
Key Facts:
- The new platform will power more than 120 UK gambling sites
- ProgressPlay’s white-label technology will be joining forces with Playtech’s bingo network
- ProgressPlay described the platform as being “next-gen bingo”
- Some 3.5 million UK players enjoy bingo on a weekly basis
Playtech is becoming the main bingo provider for ProgressPlay with the firms teaming up for a new platform in the UK.
More than 120 gambling sites are set to be powered by the software, including some of the UK’s best bingo sites.
The newly announced move sees ProgressPlay’s popular white-label technology being teamed up with Playtech’s bingo network.
ProgressPlay’s head of B2B sales and marketing at ProgressPlay, Marina Nahhas, said in a statement: “With ProgressPlay leading the charge, operators now have an unmatched solution to attract and retain bingo players.”
“This is next-gen bingo, built for scalability, engagement, and profitability.”
Best-In-Class Experience
Marat Koss, Playtech’s vice president of the firm’s interactive gaming department, also welcomed the new deal.
He said in a statement: “We are delighted to welcome ProgressPlay to the Playtech Bingo network.”
“This partnership allows us to extend our successful collaboration into the bingo vertical, offering ProgressPlay’s players a best-in-class experience with a wide choice of content, attractive prizes, and a variety of games.”
Some 3.5 million players in the UK participate in bingo games every week.
Playtech’s platform is used by major UK betting brands such as Mecca, Sky Bingo and Paddy Power, along with the likes of Buzz Bingo, Sun Bingo and William Hill.
Innovative Bingo Platform
Founded in 2012, Malta-based ProgressPlay has signed up more than 150 casino partners.
ProgressPlay’s chief executive, Itai Loewenstein, believes teaming up with Playtech on online bingo will be a landmark deal for the two leading iGaming companies.
He said in a statement: “We are thrilled to integrate Playtech’s innovative bingo platform into our offerings.”
“This collaboration enables us to deliver unparalleled gaming experiences and next-level entertainment to our operators.”
“Together, we are setting a new standard for the industry.”
Along with the many online bingo games on the platform, Playtech’s Eyecon studio slots have been included in the new partnership deal between the two companies.
Playtech bingo games recently went live in the Netherlands through a new partnership that the firm secured with Nederlandse Loterij, helping to extend the company’s global reach.
