Games Global Extends Its Partnership with Flutter in the UK
Flutter Entertainment and Games Global have confirmed an extension of the existing partnership between the companies. This will extend the product range available for players from the United Kingdom.
Flutter Entertainment’s agreement with Games Global has been renewed. © Aidan Howe, Pixabay
Games Global Extends Flutter Entertainment Partnership
Games Global titles will be available to play at a wider range of sites in the UK after the company announced an extension to its partnership with Flutter Entertainment.
Flutter, which is the owner of major betting brands such as Sky Vegas, Sky Bingo, Paddy Power and Betfair, has agreed it will showcase Games Global offerings on those sites.
Games Global and Flutter already had a deal for sites such as PokerStars, Sisal and FanDuel, so the renewal deepens the level of collaboration between the two companies.
Some of the games set to become available at more Flutter Entertainment sites include:
- Immortal Romance
- Gold Blitz
- Ancient Fortunes: Poseidon Megaways
Bespoke games such as Sky Vegas Gold Blitz will also be launched as part of the new deal.
A Significant Boost
Flutter’s sites are known for carrying games from the biggest and best studios in the industry.
Roisin Hogan, who is the company’s commercial director for the UK and Ireland region, said: “We take great pride in elevating the offering of our individual brands and launching a selection of Games Global’s portfolio in the UK will significantly boost our product which is trusted to deliver exciting experiences to players around the world.”
“The broad range of titles added, including exclusive games, will further enhance our online casinos and ensure audiences are presented with an unrivalled range of content.”
Slots and table games are among those covered by Flutter’s fresh terms with Games Global.
Wonderful Partnership
Games Global has teamed up with the likes of Flip Five Gaming and Hard Rock Digital to produce its own titles, showing a willingness to work with companies across the sector.
Rupert Dix, who is Games Global’s interim chief revenue officer, said the firm already has a “wonderful” partnership with Flutter Entertainment, but the extension to their existing deal will take the collaboration between the companies “to the next level”.
In a statement, he added: “By launching legendary content with a number of its tier-one brands in the UK, one of our core markets, there promises to be a wealth of opportunity to maximise player engagement and we are excited to deliver these immersive experiences together.”
Stockholm-based game studio Barstruck became an exclusive partner of Games Global earlier in the year, with its debut title Flaming Wolf Link&Win being launched on its platform.
Even though the company was only established a couple of years ago, in 2022, Games Global already boasts some 1,300+ proprietary games on its platform with more than 600 branded websites based in countries all over the world hosting its titles.
