IGT And Novomatic Join ECA Strategic Supplier Partnership

Aristocrat Gaming, IGT, Light & Wonder and Novomatic have signed up to a new initiative from the European Casino Association. The ECA Strategic Supplier Partnership will aim to add more companies in the future.

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Four companies have joined the ECA Strategic Supplier Partnership. © Carl Raw, Unsplash

ECA Reveals New Strategic Supplier Partnership With Four Companies

The European Casino Association (ECA) has revealed a new initiative which it says is designed to boost collaboration within the industry.

A group of four companies have already signed up to the ECA Strategic Supplier Partnership.

The four founding firms to have lent their support to the new ECA initiative are as follows:

  • Aristocrat Gaming
  • IGT
  • Light & Wonder
  • Novomatic

ECA chair Erwin van Lambaart said in a statement: “We are pleased to welcome Aristocrat Gaming, IGT, Light & Wonder and Novomatic as the founding members of the ECA’s Strategic Supplier Partnership. This collaboration allows us to share diverse perspectives and work towards solutions that benefit the entire gaming community, while respecting the distinct roles of operators and suppliers.”

A New Era

A range of industry areas are set to be covered by the new ECA initiative, such as:

  • Equipment Standardisation
  • Enhanced Security Measures
  • Strategies to Combat Illegal Gambling

The ECA says a “new era of cooperation” will be created within the European gaming landscape as a result of the ECA Strategic Supplier Partnership.

Marcel Heutmekers, Aristocrat’s vice president of sales and operations for the EMEA area, said the company is “pleased” to be a founding member of the initiative.

“Our aim is to work alongside the ECA and other suppliers to expand our collective influence in the region when it comes to regulatory reform and the evolution of gaming in EMEA,” he said.

Shaping The Future

According to Novomatic board member Stefan Krenn, the launch of the ECA Strategic Supplier Partnership could help shape the future of the industry in Europe.

“We are excited to partner with the European Casino Association and firmly believe that together we can promote the long-term success of the industry,” he said.

Krenn added Novomatic is “pleased” to be on board as a founding member of the partnership, noting: “In this exclusive collaboration, we look forward to shaping the future of European gaming in a responsible and sustainable way, fostering collaboration across the industry and upholding the highest standards of compliance and player protection.”

The new ECA Strategic Supplier Partnership was also welcomed by Light and Wonder’s vice president of sales for the EMEA region, Jon Lancaster.

He said: “Light and Wonder are honoured to be collaborating with the ECA on this strategic partnership. We have long considered that casino operators, trade bodies and suppliers need to work closely together on issues that impact the future of our industry and this partnership represents a great opportunity to actively address those challenges together.”

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