Casumo Casino Announces a Major Rebrand & New Core Values
Snask, which has led rebrands for companies such as Spotify and Meta, has wired on a new look for the online casino Casumo. This will include a complete rebrand for the well-known platform, with re-defined core values at the heart of the project.
A major online casino is refreshing its brand. © rawpixel, 123RF Free Images
Casumo Teams With Snask Over Revamp Of Core Values
Casumo has announced the result of a revamp of its core values, with the online casino aiming to celebrate its uniqueness with a fresh look.
The site appointed Snask, which has previously worked with internet giants such as Meta and Spotify, to work on the update.
Casumo’s new ‘ABC’ core values are at the heart of the online casino’s rebrand. They stand for Aspire, Believe, and Care.
A new distinctive look is also being rolled out for the online casino site, which has its headquarters in Malta but operates in many countries around the world. The company, which also has offices in Barcelona and Gibraltar, currently employs around 300 people.
Snask, a leading international design and film agency, helped Casumo to use new technologies including ChatGPT to round out the rebrand of the online casino.
More colour options have also been added to the bright design of Casumo, helping to make it stand out from the crowd in a highly competitive online gaming marketplace.
Great Partner
Chief marketing officer for Casumo, Nikola Jellačić, described Snask as a “great partner” on which to work on the online casino’s major rebrand.
“I want to give credit to the whole creative studio team and the brand team that sits within my team,” he said in a statement.
“They have been given a huge task, and the rebrand is just the beginning of the story. The legacy of a brand is really good. And the rebrand focused on how we just sharpen the edges.”
Jellačić went on to give more details about what Snask and Casumo were hoping to achieve with the rebranding of the online casino site.
“How do we crystallise exactly what we want to be? We want it to be different. We want to celebrate the uniqueness of Casumo,” he added.
“We want to be instantly recognisable. And we want to constantly stand out from the crowd.”
Casumo Enters New Era
The major rebrand of Casumo follows in the footsteps of the online casino revamping its leadership team, including the arrival of the former Meta, Amazon and Hewlett-Packard executive Sandhya Singh as the site’s chief customer experience officer.
Almost half of Casumo’s C-suite is now female, giving it a lot of diversity in the boardroom. With the online casino industry tending to skew male, Casumo is striking out in this area.
Jellačić was also appointed to lead Casumo’s marketing efforts – with the rebrand with Snask allowing him to put his stamp on the online casino’s future.
Casumo combines an online casino with a sports betting site, with the operator also having its own mobile app available for both iOS and Android.
