Australian Regulator Fines BetRight $13k After Illegal Ads

One of Australia’s biggest operators has picked up a fine from the New South Wales gambling regulators after illegally offering boosted odds to their customers. Under strict new laws in place in the Australian market, bookmakers are not permitted to use inducement tactics such as advertising enhanced odds to customers as a means of advertising. The fine for this latest infraction has totalled $13,000.

Judge and table.

Australia’s regulator is cracking down on illegal gambling inducements being offered on the sportsbooks.
©Daniel_B_photos/Pixabay

This latest fine represents a shift in the tides of pressure against betting operators, the pressure is mounting on them to behave in line with the new laws. With so many operators active across the region, the New South Wales Liquor and Gaming regulator has its work cut out to keep a lid on all the activities being monitored.

One of the biggest fines handed out by the regulators in recent times was against Betr in April of 2023. This was following a series of communications sent by the operator to a customer that had self-excluded. The bookmaker continues to uphold its innocence, believing they had not breached the regulations. This followed calls for the regulator to clarify its position on the matter in which it upheld the fines and its deliberations.

Upon handing down the penalty, the regulator backed-up its decisions with some strong words of warning to any other tempted parties. Threatening a zero-tolerance approach to infringements on the gambling advertising laws in Australia. According to lawmakers in the country, there is simply no legal justification for bookmakers to be inducing gamblers to place bigger bets.

Less Flexibility for Australian Casino Giants

The regulatory scrutiny in Australia isn’t only focused on betting operators but extends to casino giants like Crown Resorts. The company has faced a number of inquiries, most notably in New South Wales, where it was found unsuitable to hold a gaming license due to allegations of money laundering. The findings have heightened the regulatory atmosphere across the Australian casino sector.

Some industry experts suggest that these actions indicate a larger effort to overhaul the country’s gambling laws. This sentiment is shared by various stakeholders who have called for a uniform national framework to regulate casinos, betting operators, and online gambling. With New South Wales taking a tough stance, other states may soon follow suit.

Crown Resorts, among other operators, is navigating a regulatory maze, which includes federal laws, state laws, and local regulations. There is a strong push to adapt to new compliance measures, not just to avoid hefty fines but to also maintain their operational licenses. Investors are becoming increasingly wary, signaling a period of turbulence for the industry.

Offshore Risks and Australian Laws

While Australia grapples with regulating its domestic gambling market, offshore gambling platforms remain a concern. These platforms often operate in a legal gray area, making it difficult for Australian regulators to exercise control. The attraction of enhanced odds and less restrictive policies can easily lure Australian gamblers to these sites.

There is an argument to tighten the laws surrounding offshore gambling sites, possibly extending the reach of domestic penalties for those who use inducement tactics on Australian customers. However, implementing such regulations comes with its own set of challenges, including jurisdictional issues and the capacity to enforce penalties overseas.

Calls for a more unified approach to gambling regulation have become louder in recent months. Focusing only on domestic operators may leave the door open for offshore platforms to exploit legal loopholes. As such, a comprehensive review of the current laws and their applicability to overseas operators may be on the horizon.

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