U.K.Gambling Commission Stiffens Ad Rules For Gambling Operators

Published Wednesday, August 01, 2018 - Online-Casinos.com
U.K.Gambling Commission Stiffens Ad Rules For Gambling Operators

The global online gambling industry is remarkable in the fact that the main component is trust. Trust involves keeping to a set rules which today in many gambling jurisdictions does not exist because there are no rules.Where the gambler trusts to place his hard earned money in order to win can be a losing situation from the get go if that particular casino or card room isn’t playing by the rules.

The U.K. has been a pioneer in the online gambling industry and it set out rules for licenced operators which are good for the consumers of betting products. Now however the U.K. Gambling Commission has published an update of its regulations for online gambling advertising adding a pledge to take “tougher action” against gambling operators that contravene the rules set out by the Commission.

After October 31 2018 the firms that offer online gambling products will be subject to the revised rules regarding advertising and be liable financially for breaches of the revised regulations.

An open consultation resulted in the new stance a statement by the Commission read the new set of rules will,  “provide stronger protection for consumers and ensure they are treated fairly by gambling businesses”. Spam marketing via email or texts is also consider a breach with companies being responsible for third-party affiliates.

Chief executive officer of the U.K.Gambling Commission, Neil McArthur, said that the latest changes “will protect consumers from irresponsible advertising and misleading promotions, ensure that they can withdraw their money more easily, and will mean that firms have to deal with complaints more swiftly”.

Clive Hawkswood, chief executive of the Remote Gambling Association responded to  the changes too iGamingBusiness.com “none of these changes should come as a surprise to anyone”. Adding, “The industry has already acknowledged the need for improvement in some of the key areas such as complaints-handling and the flaws previously identified by the Competition and Market Authority (CMA).”



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