Ladbrokes Goes on the Offensive

Published Friday, March 20, 2009 -

Ladbrokes, the mega land and online gambling group says it has had enough of the monopolies in Scandinavia.In a recent statement the company announced plans to start a TV radio and print campaign to inform the consuming public that they are an alternative to Swedish state operated Svenska Spel. The benefits of a competitive market to the consumer are highlighted in the advertising.

Ladbrokes revealed it will feature actor Ed Stoppard who appeared in the film 'The Pianist'. The campaign which will run until May 2009, in Sweden, Finland, Denmark and Norway. These companies have had issues before over the exclusive policies of the Swedish government. A successful very creative campaign in 2008 achieved a surge in the awareness of the Ladbrokes offering. Currently Ladbrokes is not allowed access to the Nordic region which is the bone of contention that Ladbrokes would like bring to the public's attention. The focus for the new 2009 campaign is to show the wagering Scandinavian there is a much wider range of betting options available to them with Ladbrokes.

Ed Andrewes, Managing Director of Ladbrokes eGaming Division commented about the new advertizing campaign, "The Nordic region is an important one for Ladbrokes and we believe this strong, hard hitting creative communicates the benefits of betting with Ladbrokes as opposed to the state monopoly and other betting operators."

The Ladbrokes Group is one of the worlds largest operators and it as a sure thing they will not rest until the unfair practice of government monopolies is a thing of the past. The consumer will eventually bring the changes to the market by demanding their governments free up the choices available to them. We are seeing the need for a barrier free market all over the globe and this campaign is a positive step in the right direction.

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