Betfair Play LA Team Up for Breeders Cup Horserace

A company that specializes in the online gaming sector, Play LA Inc. operates a network of multi-language websites across the UK and Europe for those looking for the unique sports betting news and odds. The advertising and publishing company also provides gaming tips and advice, tournament information and promotions on various online gambling web sites.

The United Kingdom and European established publishing firm has announced on it’s website that it will partner with online betting company Betfair as an advertizing partner for the Breeders Cup horseracing event 2009 coming up on November the sixth and seventh at the Santa Anita Racetrack near Los Angeles California USA. Betfair has also recently confirmed a partnership with Tracknet Media to offer US pool betting access to Betfair's 2.5 million customers during the race. One of the primary focuses for TrackNet Media is enhanced wagering integrity. TrackNet Media headquartered in Louisville, invests significant resources to monitor the entities that have access to the companies’ racing content and wagering pools. TrackNet Media ensures content offered is being used appropriately and in ways that provide compensation to horsemen and racetracks that produce the content.

The Betfair, Tracknet agreement will be good for next year's Kentucky Derby and Preakness Stakes horseracing events that will generate millions of dollars in new revenue for American wagering pools. Play LA is confident that the Betfair offerings will make both companies more visible and profitable with their joint venture approach. Expecting the search volumes and traffic to increase significantly the company will gain revenue from it’s advertizing spots.

Play LA operating eleven websites in Europe and the UK has also recently hired UK based digital agency Branded3 to manage the search engine optimisation and marketing for three of it’s UK websites, and is looking to improve its search rankings and increase traffic.