Playtech Announces OmniChannel For Ladbrokes Coral

Published Saturday, March 10, 2018 -
Playtech Announces OmniChannel For Ladbrokes Coral

Omnichannel  is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar location.

Headquartered in the Isle of Man, Playtech is a gambling software development company founded in 1999. The company provides software for online casinos, online poker rooms, online bingo games, online sports betting, scratch games, mobile gaming, live dealer games and fixed-odds arcade games online. Now the firm has announced it will deliver a single account omnichannel functionality throughout the entire Ladbrokes Coral UK realm.

The unified platform is in line with the Playtech ONE Omni-Channel strategy and is fully integrated with Playtech’s IMS player management system. The integration of self-service betting terminals is the final stage of the process.

Ladbrokes Coral Groups’ retail commercial director, Richard Lang, commented on the announcement, “The collaboration between Ladbrokes Coral and Playtech BGT Sports to integrate SSBTs to the Ladbrokes omni-channel platform is the final piece of the jigsaw,” Lang added, “The integration will further support the objective of delivering a true omni-channel experience to our customers across all retail touch points.” “This is a really exciting development for the product and will help us deliver growth.”

Armin Sageder, chief executive of Playtech BGT Sports, also commented on the strategy, “Today is a landmark in the evolution of our sports betting products at Playtech and we’re delighted to have completed the work with Ladbrokes.” Sageder continued, “The work the sports team has done for the last year to 18 months to unify both the retail and digital platforms and integrate it with IMS will generate further significant growth with operators from regulated and newly regulated markets seeking to implement our leading single wallet sports book offering.”





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