Big Fish Games Acquired By Aristocrat Leisure

Published Thursday, November 30, 2017 - Online-Casinos.com
Big Fish Games Acquired By Aristocrat Leisure

The online gambling industry is focusing its attention increasingly on the social aspect of betting on the internet. Recently an acquisition by gambling service and product provider Aristocrat Leisure to acquire social gaming company Big Fish Games for $990m (€833.9m) is clear evidence of the trend.

Aristocrat Leisure Limited is an Australian firm licensed in 240 gaming jurisdictions and operating in 90 countries. Big Fish Games has offices in Seattle, Washington, Oakland, California USA and Luxembourg.  The cash deal will end with Big Fish operating as a standalone business alongside Aristocrat’s Product Madness and Plarium, another social gaming enterprise which Aristocrat also purchased recently.  

Aristocrat is eager to excel in the social gaming market place and by acquiring these companies is now well equipped to succeed. Aristocrat is financing this acquisition utilizing cash reserves and an incremental $890m seven-year Term Loan B debt facility.

Chief executive officer and managing director of Aristocrat, Trevor Croker, commented on the purchase, “The acquisition of Big Fish will immediately provide scale across our entire digital platform, following the recent acquisition of Plarium, which expanded our digital business into the fast growing social gaming market.

“Our digital revenues approximately double from Aus$651m, pro-forma for the acquisition of Plarium, to Aus$1.3bn for the year ended September 30, 2017.

“Our social casino business will become the second largest social casino publisher globally, with revenues increasing from Aus$383m to Aus$641m for the year ended September 30, 2017.

“The acquisition of Big Fish will also materially expand our social gaming footprint, positioning Aristocrat to further capitalise on growth in mobile gaming following the acquisition of Plarium.

“Through continued optimisation of Big Fish's existing successful applications, together with Big Fish's attractive pipeline of new titles across both social casino and social gaming, this transaction ideally positions us to capitalise on the positive growth outlook in each of these mark.”

 

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